Article 8: the brand design directivity

Grasp the brand positioning, to target consumers, and often have to become ever new, is on all of the largest luxury difficulty united front. The scale is successful close control: that is, when the market long-term sell like hot cakes, Louis Vuitton canada you should keep core brand characteristics of 80%, only in 20% basis to join the new elements. This is also we speak of directional brand. Customers buy your brand. Should your brand is like some existing things. Article 9: long-term, powerful advertising is always the winning magic weapon.

The most important secret, in fact, as you can see, and turn over a fashion magazine you immediately find it, how to tell you whether you are truly great, it is up to your advertisement in where, how, what in front, whether it is a big star, supermodel increase brand photographer freak originality. Often recommended by the advertising clothes bag is best sellers, the most gun mirror products, assured the buy surefooted. Big brand advertising for the special for the position at a throw millions, the important thing is that this represents the brand of river’s lake status and love the dignity of the wielder. Advertising can help “strong than others. So we “fashion ba Sally” this magazine, the most painful is who must be in front who, who must not in behind who, who must…… The most difficult to us, one thing is not to earn money, but how to order. In the luxury in the country, to only high investment higher returns, no save money truth. Insist for a long time to strong advertising, your brand to get the esteem, the rewards. Who is willing to spend 40000 yuan to buy a who call a brand of things? So, this a sum of money, I feel is not the province. So I don’t worry too much about the economic crisis to the influence of our magazine. I say we magazine as long as do the top three, as long as the market opened, it still have to sell things, advertising can not do. It will cut the budget, but it won’t don’t do advertising, because this is the fashion industry and the luxury industry’s lifeline. And the fact is proof, insist on advertising, do things down.

Of course you also have to have ads. If, like Louis vuitton, it will enlarge the product line, but if it is a also not too famous brand, that must have a big and bold name in advertising. Are we in this clothes and that model to advertising? Let’s do not is this brand? You also have to be in the right place, can’t he spends.

Article 10: star products do you have? Star product is broken mouth products, is also often sell product products. Louis vuitton bag, the small coat of chanel, dior’s high fashion, the product itself to make great effort. I think a brand, should establish of a star product, star products can also, star product line can also, and then to the investment and development of it. Because this thing last long, will never sell it, you will never sell the rhombohedrons case grain or m t pattern. And, star product can drive the other products, product can sell star more expensive, star product you can ensure that your reputation exposure, expand your visibility. Louis Vuitton Outlet If is diversified product line, then how budget distribution? Should be in accordance with their turnover to the scale of distribution. Such as powdery bottom contribution is 20%, so I this year to the budget is a total market powdery bottom to 20%. Then I will according to my opponent, appropriate adjustments. And then we’ll know

Make the star products of the colour makeup should have how much the budget. read from: http://www.louisvuitton-canada.ca/

Louis vuitton (LVHM) 11 announced at the end of a reduction in the Japanese market products zero is reasonable, an average drop of 7%, hope to stimulate sales. Chanel (Chanel) is in early October announced price cut, most American products on sale come down 7% to 10%, all that Seth (Versace) and Chloe, luxury goods dealers also follow up. Louis Vuitton canada Luxury goods dealers have rejected product prices keep only a not do the creed, is first seen in recent years.

Analysts estimate that the luxury operator’s revenue next year will be the first of many years to see the landslide case. Bain&Co advisers estimates that global high-quality goods sales next year up to fall 7%; Bernstein analyst, estimates that fall about 5%.

With unemployment rising, enterprise top of the bonus and global richest net is shrinking, pyramid consumption guest behavior also gradually change the layer.

However, high-grade manual order uniform or jewelry and other commodity demand is still strong. Industry experts say, this represent the past that just to show off and pursuit of famous brand attitude has disappeared, but the requirement of customer brand texture and value.

Savigny partnership company investment partners mahle Daniel alves said high-quality goods, the market for across space and time, the top brands demand is still in.

The value of LV bag without loss is too serious, but buy is cheaper brand, to guarantee.

Read more: http://www.louisvuitton-canada.ca/

In the English dictionary, Luxury is Luxury, Luxus. Luxus is a Latin word, original intention refers to “extremely strong fertility”, after the evolution of waste, Louis vuitton Canada incontinence. Most European languages are absorbed this concept, rather, the term used to describe in all kinds of the production and use of goods process beyond the expenses necessary degree and the way of life of some ways.

Luxury brand

WoErGang · pulling Michael watts in bestseller, “the luxury bring rich” define like this luxury: “luxury is a whole or part of their society as are costly way of life, most of the product or service by decision.” Now, the international luxury is the concept of “beyond people existence and development need the range, has a unique, scarce consumer goods such as exotic, the characteristics of the”, also known as the necessaries of life. In the Chinese concept, luxury almost equal to splurge craving, and waste. In fact, from the economic point of view, luxury essence is a kind of high-grade consumption behavior, is not the cent of Fitzgerald. From a social point of view, it is a kind of individual grade and improving the quality of the life. Economics will be defined as the luxury of the growth of demand higher than income growth of objects. It covers may range is very wide, from the ginseng, Louis vuitton outlet famous brand watch to the luxury cars, may is a luxury. But, usually, people think that luxury is the very expensive items, that most people can’t afford to consumption of goods. Some luxury is neither necessary and no actual use of expensive items, such as famous brand bags, ready-to-wear and high-grade car. Private plane and luxury yacht of course also belongs to the category of luxury goods. site: http://www.louisvuitton-canada.ca

Brand and fashion between economy is what kind of relationship? Fashion economy is a special form of economy, it and general economic difference is that the product contains fashionable element, or is it a fashion products. So, to further understand fashion brand and the relationship between the economy, Burberry Outlet we must first find out the relationship between the brand and fashion. Brand and fashion are two different concepts, the brand is not equal to fashion, and not any brand are the fashion; Fashion is not all have brand, like some fashion ideas, fashionable behavior is no brand. However, in these two seemingly not coherent there is between the concept of a kind of very close relationship, that is, the brand can become fashionable a carrier, and therefore can become fashionable a kind of important means of dissemination. Fashion is essentially a spread through the dissemination of the way of life, in its various ways of communication, the brand is the most effective. As a fashionable way of life once formed the brand, will walk, quickly spread in the society. In fact, already become a fashion brand the way of life of signs and symbols, such as “Nike” and hobby movement way of life, “rolex” and luxurious delicate way of life is together tightly, and people as long as raise the brand, we will think of the way of life. At that time still has become a fashion products, the situation is even more so, these fashionable products spread all depend on the role of the brand, people can see these products, don’t know what they are like, but to know the product brand, through the brand to know they produce. Today’s world of various fashion products has formed a brand, brand and the fashion products have one integrated mass, Burberry Outlet Online the brand is fashionable, fashion is the brand, has an integral between them.

From the brand relationship with fashion, can further clearly see brand and fashion of the economic relationship. Fashion economy is the fashionable element contains the economy, it is the basic characteristics of the production out of the products are fashion products, and these fashion products is also has its brand. Fashion economic development and growth, depends entirely on fashionable products sell well, through the product sell well and good economic benefit is obtained. And these fashionable products sell well, and dependent on its brand visibility and approval, the approval of high visibility and only brand, to the society is widely spread, which can lead to these products cause greater coverage, occupied larger share of the market. The last section we have analyzed the brand in product sales and enterprise development on an important role for the fashion product brand for, this action were much more prominent. Fashion the nature of the product, which determined by the rapid spread to brand and rapidly occupation and covered market, fashion product brand on it showed what role considerably more than the general products. Through the role of the modern media, Burberry Sale plus the stars to chase after hold in both hands together, some brand even in the popular overnight, fully cover market, magic to hard to understand it. As for British fashion star Victoria once said they like GUCCI brand, the results of all British fashionable men and women rushed into the GUCCI store, nearly causing this brilliant card out of stock. Hollywood stars Michael Douglas and zeta Jones got married in SELFRIDGE booked 100000 pounds of caviar, after media reports after, lead to the high prices, seldom someone visit caviar brand sales immediately turned around, quickly covered market. To this kind of phenomenon what ought to look at is another problem, at least it tell us a little bit, fashionable economic in today brand relationship is how closely and direct.

Fashionable products can be called a brand fashion brand. This brand in addition to the common attributes with general brand, and some and other brand differentiates characteristics, this characteristic is that it is with high economic benefit together tightly. The brand of other commodities, including some famous brand, and although some even higher visibility, but doesn’t mean these brand can produce high economic efficiency, and the economic benefit of high and low and between these brands, no direct link. As in China’s current clothing enterprise have some famous brand, such as “ordos” and “er”, “BoSiDeng”, through the various advertising, they are in China in the society are very high popularity, according to relevant data shows, they are some of the popularity in the society has been as high as 70%. However, in the face of China’s 1.3 billion population with huge consumer market, and is in today’s China’s rapid economic development, people living consumption greatly enhance ability, the famous brand of several domestic sales are not able to more than 3 billion yuan. The fashionable dress with foreign some famous brand compared, in the market share there are many degrees of the gap. This kind of phenomenon, that is not equal to the famous brand fashion brand, the fashion brand, must be in market share degrees and economic efficiency fully showed. To this, the foreign fashion industry understanding obviously much more deep. Louis Vuitton canada A famous French fashion brand Louis vuitton a hennessy company President, once WZHFWG’s point that: “brand in my hand just produce benefits and attract consumers a tool.” This shows, in the eyes of foreign fashion enterprise managers, the brand is the final purpose of profit, can’t produce profitable brand in the market value of existence features. Now foreign fashion brands in the market generally occupies a large share. Gao compositions of a fashion brand. People immediately associate with high benefit, there is no brand and benefit the phenomenon of separation.

Fashion as a human way of life how is produced? The formation of it have source? If so, that source is Burberry Outlet These are we on the analysis of the connotation and extension of the fashion after and then have to answer questions. Because long seen as a fashion a superficial topic, so about its produce and the cause of development of the domestic and international academic circles so far is still lack system of further research. Some of the studies involving the related problem, also stay in surface analysis on most, failed to reveals the inner source. We think, to this question discussion, must adhere to the guidance of marxist historic materialism, such ability through colorful and daedal fashion phenomenon, deeply touched the hidden deep roots.

Social being determines the social consciousness, this is of historical materialism a basic principle, we should also be a paper the fashion social phenomenon causes pointer. Marx in 1859 wrote: “the relations of production, Burberry Outlet Online construct the social economic structure, the real social basis, law and regulation of superstructure was born, on the basis of social consciousness forms will determine in conformity with the production of material life. Decisions about the social, political and spiritual life. And the basic characteristics of the process of the decision to not consciousness of being, but instead, the existence of the decision consciousness….” · if economic basis change, the entire great superstructure (legal, political, religious, aesthetics and philosophy) must have a different degrees of dramatic change. “(1) the basic principle tell us, fashion as a human a way of life, which produces inner source must also from social economic conditions, that is the production of material life in the way to find, that’s the only way to reach the path of the essence of the deep. Productivity levels more, decided to human survival and the diversity of the activity way, which decides the fashionable produce. In human material production and economic activities of the process, will form a series with suitable survival and active way, in a certain period of time, Burberry Sale some way for social members will be exalted, chase and imitate, this is the most basic of fashion produce roots.

Historical materialism of the basic principle, in fact has been the world of research on social history of the phenomenon of the identity of the scholars, and become their social historical phenomenon discussed the basic path, but the point of view of the expression with different way. A famous French philosopher Roland-bart had in his study involving fashion, he think fashion is a system, and fashion system defined as fashion to exist the necessary social relationship and the sum total of the action. (1) some other involves fashion research of scholars also expressed a similar view. As a philosopher, Jill as the yankees watts think: “fashion is social change of a kind of special form, independent of any a special individual; first, it is a kind of social mechanism, and the characteristics of this mechanism is a clearly very short time span, and some random change, how much this feature allows the social mechanism can affect a wide range of collective life field.” (2) these views are fashion statement of production and social being closely together. Along the basic idea, Louis Vuitton canada the following us from economic and social conditions two aspects for the root causes of fashion is discussed.

Along with the development of the Burberry Outlet, knowledge of people continually improve the ability of mankind for the shape of the instinctive pleasure, and the functional accumulation in the form of a transformation and aesthetic feeling, practical to the aesthetic characteristics, modern bags modelling finally break through practical formative functional limitations, and become the artistic modelling language media and independent.

Burberry Sale modelling are the main role in its use function, the objective existence of the outline and inside the space is modelling performance subject, since human perception and use of shape since, shape with functional, functional and fulfilled the shapes of changes, almost at the same time, the shape of the form emotional generates. Often, the shape is good, practical and aesthetic combination together, people use and enjoy the function of Burberry Outlet Online modelling at the same time, get to use modelling produced during form the pleasant sensation.

Hume once said, the United States does not represent some things object, it only marks object and psychological organ function of a harmonious relationship between. The formal beauty and beautiful objects, and the relationship of the main body of the emotional scale great, main body don’t care about, even if near at hand will turn a blind eye, care about the attention, such as acquaintances as long as see figure would know, Burberry Hobo Bags is the unity of the subjective and objective.